Web Traffic & Analytics Data
Estimated web traffic metrics for 100M+ domains. Monthly visits, traffic sources, audience demographics, and engagement metrics.
Overview
The Web Traffic & Analytics Data from WebInsight provides estimated web traffic metrics for over 100 million domains globally. Each domain record includes monthly unique visitors, total visits, page views, average visit duration, bounce rate, traffic sources breakdown (direct, search, social, referral, paid), top referring domains, and audience demographic estimates.
Data is modeled using a proprietary panel of millions of opted-in users combined with ISP-level traffic sampling and public data sources. Estimates are benchmarked against known publisher data for accuracy.
Widely used by competitive intelligence teams, digital marketers evaluating publisher partnerships, investors assessing digital business metrics, and ad tech companies for audience planning.
Data is modeled using a proprietary panel of millions of opted-in users combined with ISP-level traffic sampling and public data sources. Estimates are benchmarked against known publisher data for accuracy.
Widely used by competitive intelligence teams, digital marketers evaluating publisher partnerships, investors assessing digital business metrics, and ad tech companies for audience planning.
Data Schema
| Field | Type | Example |
|---|---|---|
| domain | String | example.com |
| monthly_visits | Integer | 4500000 |
| avg_visit_duration_sec | Float | 185.5 |
| bounce_rate | Float | 0.42 |
| traffic_source_search | Float | 0.35 |
| traffic_source_direct | Float | 0.28 |
| country_rank | Integer | 1523 |
Data Preview
| domain | monthly_visits | avg_visit_duration_sec | bounce_rate | traffic_source_search | traffic_source_direct | country_rank |
|---|---|---|---|---|---|---|
| example.com | 4500000 | 185.5 | 0.42 | 0.35 | 0.28 | 1523 |
| example.com | 5850000 | 231.88 | 0.53 | 0.44 | 0.35 | 1980 |
| example.c4 | 3150000 | 126.14 | 0.29 | 0.24 | 0.19 | 1066 |
| example.com | 9450000 | 346.89 | 0.79 | 0.65 | 0.52 | 3198 |
| example.com | 1800000 | 83.48 | 0.19 | 0.16 | 0.13 | 609 |
Showing sample data. Download the full dataset for complete records.
Geographic Coverage
Global
Use Cases
Competitive benchmarking
Publisher evaluation
Digital due diligence
Audience planning
Market research
Key Attributes
Website URLDevice TypeIP Address