Mobile App Usage Analytics
App download estimates, daily/monthly active users, session duration, and retention metrics for 5M+ mobile applications.
Overview
The Mobile App Usage Analytics dataset from DataStream Inc provides estimated usage metrics for over 5 million mobile applications across iOS and Android platforms. Metrics include daily active users (DAU), monthly active users (MAU), estimated downloads, session count, average session duration, retention rates (Day 1, 7, 30), revenue estimates, and app store ratings.
Data is derived from a privacy-compliant panel of opted-in devices combined with app store analytics and SDK-level telemetry. Estimates are validated against published app metrics from public companies for accuracy.
Used by app developers benchmarking against competitors, investors evaluating app-based businesses, advertisers identifying high-engagement apps for ad placement, product managers studying feature adoption, and market researchers tracking mobile app industry trends.
Data is derived from a privacy-compliant panel of opted-in devices combined with app store analytics and SDK-level telemetry. Estimates are validated against published app metrics from public companies for accuracy.
Used by app developers benchmarking against competitors, investors evaluating app-based businesses, advertisers identifying high-engagement apps for ad placement, product managers studying feature adoption, and market researchers tracking mobile app industry trends.
Data Schema
| Field | Type | Example |
|---|---|---|
| app_id | String | com.spotify.music |
| app_name | String | Spotify |
| platform | String | iOS |
| dau | Integer | 48500000 |
| mau | Integer | 195000000 |
| avg_session_min | Float | 32.5 |
| retention_d30 | Float | 0.42 |
| est_revenue_usd | Float | 85000000.00 |
Data Preview
| app_id | app_name | platform | dau | mau | avg_session_min | retention_d30 | est_revenue_usd |
|---|---|---|---|---|---|---|---|
| com.spotify.music | Spotify | iOS | 48500000 | 195000000 | 32.5 | 0.42 | 85000000.00 |
| com.spotify.music | Spotify | iOS | 63050000 | 253500000 | 40.63 | 0.53 | 106250000.00 |
| com.spotify.mus4 | Spoti4 | iOS-3 | 33950000 | 136500000 | 22.10 | 0.29 | 57800000.00 |
| com.spotify.music | Spotify | iOS | 101850000 | 409500000 | 60.78 | 0.79 | 158950000.00 |
| com.spotify.music | Spotify | iOS | 19400000 | 78000000 | 14.63 | 0.19 | 38250000.00 |
Showing sample data. Download the full dataset for complete records.
Geographic Coverage
United States
United Kingdom
Japan
India
Brazil
Global
Use Cases
Competitive app benchmarking
App investment analysis
Ad placement optimization
Feature adoption tracking
Mobile market research
Key Attributes
Device TypeAgeGender